PendingPublished February 1, 2026
Average utilisation of enterprise AI assistant seats will stay below 40%
Organisations buying assistant seats org-wide will see under 40% weekly active usage twelve months post-purchase, making seat-based AI the largest single line of new shelfware.
Sourcing and reasoning
Seat-based licensing rewards vendors for breadth of purchase, not depth of use. Buyers who negotiate usage-linked true-ups avoid most of this.
Based on public data: IDC enterprise software utilisation research
Unresolved. This prediction is reviewed quarterly and marked Correct or Wrong in public, either way.
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